Our markets

Local

National

Global

Competition
Local competition is highly fragmented comprising many small businesses, often family-owned, with limited equipment capacity and few (or single) product lines.

Competition
In Europe, competition is often owned by general contractors. In the US and Australia, these products are usually outsourced. Independent national competitors tend to be privately owned.

Competition
Only very few competitors can claim to have a truly global capability, strong financial credentials and the ability to offer a full product range.

Types of project
Standard foundations for small to medium structures, where ground conditions are relatively straightforward.

Types of project
As local markets, together with foundations for larger structures and more complex solutions for challenging ground conditions.

Types of project
Large-scale projects, requiring capacity or expertise which may not be available in-country. Often direct foreign investment, where funders or clients prefer to contract with international partners.

Keller's advantage in this segment
Our structure enables us to compete with local players for small to mediumsized contracts.

Our scale allows us to compete with local players by giving us access to more productive equipment and techniques.

Keller's advantage in this segment
We have a wide network of subsidiary companies and branch offices employing local people with knowledge of:

  • national building codes
  • local language and business culture
  • local ground conditions

Our experience and reliability also differentiates us from national competitors.

Keller's advantage in this segment
As the largest independent operator with a global presence, we can:

  • follow known customers into new geographic markets
  • pool our global resources and expertise
  • meet the stringent quality, safety and ethical standards of our blue-chip customers

The best of being local

  • our wide network of regional offices allows Keller to be responsive and competitive in local markets
  • this, in turn, means that our revenue is spread over some 6,000 contracts with an average value of around £250,000
  • our local people have knowledge of local ground conditions
  • we can respond to the changing dynamics of our business in a timely and informed way
  • an entrepreneurial culture allows us to compete in an industry dominated by entrepreneurs

The best of being global

  • we can join forces across company and country borders to tackle big opportunities and challenging jobs
  • we share technologies and equipment
  • we exchange best practice and information across the Group creating economies of scale
  • we have common operating rules, including our safety programme and Code of Conduct, which means that customers see a consistent Keller approach, wherever in the world we operate
  • our brand recognition is unrivalled by local/regional players
  • our financial strength is unrivalled

Market drivers

Throughout the world, we expect the growth in specialist ground engineering to exceed the growth in general construction, driven over the medium-to-long term by those trends set out below.

  • Urbanisation and more large-scale development projects
  • Increasing land shortage, driving a need to use more brownfield and marginal land
  • Infrastructure renewal and expansion e.g. road, rail, power
  • Increasing demand from customers for complete solutions rather than just products
  • Increasing technical complexity

Where we operate

From our centres of excellence in more than 40 countries around the world, we deliver combinations of industry‑leading expertise to the most challenging projects and locations.

Algeria
Australia
Austria
Brazil
Canada
Chile
Denmark
Egypt
Finland
France
Germany
Ghana
India
Indonesia
Italy
Ivory Coast
Kazakhstan
Lesotho
Malaysia
Mexico
Morocco
Mozambique
Namibia
Netherlands
Oman
Panama
Peru
Poland
Qatar
Saudi Arabia
Singapore
Slovakia
South Africa
Spain
Swaziland
Sweden
Switzerland
Turkey
United States
United
Kingdom

Keller at a glance

10,000

staff world-wide in more than 40 countries

Multimedia

Keller at work

Worldwide contacts

Keller is in over 40 countries across five continents

From our history

1954

Keller is established

1984

Keller acquired Hayward Baker (US)

1994

Keller IPO on London Stock Exchange

2002

Acquired Mckinney (US)

2006

Acquired Piling Contractors (Australia)

2015

c.10,000 employees, Acquired Bencor (North America) and Austral (Australia)