Joe's Jottings
Jottings Number 55, Reply C, by Joni Podolsky:
Date: Wed, 15 May 96 18:23:57 -0700
It seems like more and more your job is getting steeped in marketing. Have you been noticing this yourself? I wonder then, if total quality is coming around full circle so that it's not just a philosophy of management and org. structure, but of marketing... and hasn't marketing theory pretty much always dealt with total quality issues and just not titled them as "Total Quality?" ====================================================================== in response to Masa's comments: "Producing software is fundamentally different from producing TV or VCR. As you know, software can be copied easily which one might call "software production". I have been thinking that software production is essentially a design process. In this sense it is similar to designing a new car or a new TV. Once it is designed, it must be deployed which includes marketing, sales, support, and consumer education. Of course, some discipline is still necessary, but that's not all we need." Producing software most likely IS very different from producing video or television, however, I don't agree with the reason stated. Actually, video and television is a very easily copied medium technologically. It's very easy to record a broadcasted program, just as it is very easy to dub video tapes. However, television and video is not **marketed** to be an easily copied or distributed medium, as the distribution method is how people make money (advertising or video sales). Again, this is not too dissimilar to software. Still, the marketing strategies are very different. Software is meant to be controlled primarily by the user, in terms of installation and use. Whereas, video and television is meant to be controlled by the distributor and not so much by the user. Nevertheless, the technologies are extremely similar. ....................................................................... FROM: Non-HP-joni-podolsky/HP-PaloAlto_shargw3////////HPMEXT1/joni#095#podolsky#a#qm#f#kqed#f#org@opnmail1 TO: JOE-PODOLSKY-at-om/HP-PaloAlto_shargw3////////HPMEXT1/JOE#095#PODOLSKY#a#HP-PaloAlto-om4#f#om#f#hp#f#com@opnmail1